Digital strategy, YouTube, and web builds.
25 years of digital strategy for global brands. Now building YouTube channels that bring in customers.
Creative strategist meets systems thinker
I've spent 25 years building digital things for large brands — UX at Goldman Sachs and JP Morgan, then leading consumer engagement at Unilever, where I produced SheaMoisture TV and built the in-house studio behind it. Hiring the talent, managing the budgets, running production end to end.
I've been consulting independently since 2015. Now I do the YouTube work for businesses and creators who need someone to own it.
Based in DMV, working with clients anywhere.
How I can help
Strategic solutions for modern digital challenges
YouTube Strategy & Channel Management
Building and running channels for businesses that should be on YouTube and aren't. Strategy, production, live streaming, and everything after you hit publish.
Web Design & Digital Strategy
Modern WordPress sites and brand systems that communicate clearly and convert.
AI Workflow Systems
Helping small teams integrate AI tools that save real time on real work.
What I've built
A practice built on doing the work, not just advising on it
Websites
WordPress builds and ongoing maintenance for schools, small businesses, and independent brands. Design, development, and the unglamorous upkeep that keeps sites running. Client sites include an international school, a logistics company, and independent retail brands.
Channels
Channel architecture, content strategy, and production. Currently building and managing channels across personal development and hospitality — from naming and setup through to editing, thumbnails, and publishing.
Brand and event work
Event concepts executed end to end, brand identity for independent labels, and digital archiving for private art collections.
More work at behance.net/wahnetubman
Ready to build a channel that works?
Tell me what you're working on, and I'll tell you honestly whether I can help.
Get in touch
Let's discuss how we can work together
Let's connect
If you're thinking about YouTube — starting a channel, or reviving one you abandoned — I'd like to hear about it.